GDPR

We require some information from you to provide the service that we offer, over the years we have found that using customer information in an exploitative way is of no use to us and furthermore spoils customer relationships that we spend time and effort building.

So we ask for the minimum just to do what you expect of us pass it only to those that need it for the given task in the process and destroy / delete it ASAP

companies we have to share the relevant part of the information you give us are.

The Delivery company,  The Card payment gateway company, HMRC and law enforcement if needed and requested to do so.

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To create an account and register you as a new customer (either directly or via social media).

  • Identity
  • Contact
  • Performance of a contract with you

To process and deliver your order including: recording your order details; keeping you informed about the order status; process payments and refunds, collect money owed to us; and automated decision making to assist fraud prevention and detection.

  • Identity
  • Contact
  • Financial
  • Transaction
  • Performance of a contract with you
  • Necessary for our legitimate interests (e.g. to recover debts due to us)
  • For automated decision making we consider that fraud detection and prevention is in our legitimate interests to ensure that fraudulent transactors are unable to benefit from our services and in the legitimate interest of the public as whole due to the impact of fraud on the consumer market; we also consider it a necessary element of entering into a contract with you that we are able to verify your identity and prevent fraud.

To manage our relationship with you, including: providing you with any information, products and services that you request from us; notifying you about changes to our services, terms and conditions or privacy notice; asking you to leave a review or take a survey.

  • Identity
  • Contact
  • Profile
  • Marketing and Communications
  • Performance of a contract with you
  • Necessary for our legitimate interests (to keep our records updated and to study how customers use our products and services)

To enable you to take part in a competition, event, survey, or receive a reward for shopping with us.

  • Identity
  • Contact
  • rofile
  • Usage
  • Marketing and Communications
  • Necessary for our legitimate interests (to study how customers use our products and services, to develop them and grow our business)
  • Where you have decided to enter into a competition or event, for the performance of a contract with you

To administer, protect and improve our business and our website/app, including: troubleshooting, data analysis, testing, system maintenance, support, data analysis, reporting and hosting of data; setting default options for you, such as language and currency. 

  • Identity
  • Contact
  • Profile
  • Technical
  • Transaction
  • Marketing and Communications
  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, and to detect and prevent fraud)
  • Necessary to comply with a legal obligation

To deliver relevant website content, online advertisements and information for you; and measure the effectiveness of the advertising provided.

  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Technical
  • Necessary for our legitimate interests (to study how customers use our products and services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to: improve our website, products, services, marketing, customer relationships and experiences;

and for market research, statistical and survey purposes.

  • Technical
  • Usage
  • Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To recommend products, services discounts and offers that may be of interest to you, including to send you such information by email, post or SMS.

  • Identity
  • Contact
  • Technical
  • Usage
  • Profile
  • Marketing and Communications

See further details in the section ‘Marketing preferences, adverts and cookies'

  • Necessary for our legitimate interests (to develop our products and services and grow our business) or
  • Consent.

To inform or remind you by email of any task carried out via our website which remains uncompleted, such as incomplete orders or abandoned baskets.

  • Identity
  • Contact
  • Usage
  • Necessary for our legitimate interests (to improve the shopping experience of our customers)